Transformation and Brand innovation can take many forms. But what can it do for the grocery chains market? First example: supermarket transformed with self-driving units, delivering grocery at your home!

The grocery giant Kroger and autonomous vehicle startup Nuro have announced a partnership to change the face of grocery shopping, making same-day delivery affordable and accessible for everyone

Autonomous grocery delivery buggies may (soon?) roam U.S. neighbourhoods if Kroger’s pilot program works out. The largest American supermarket chain will test soon -with the Mountain View-based Nuro- the concept of driverless home deliveries (the pilot will start this fall, 2018).

Nuro applies robotics, Artificial intelligence (AI), and computer vision technology in partnership with local businesses looking for innovative ways to deliver goods that are cost effective for merchants and convenient for customers.

Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable
William Pollard

Check the below video and fantasize about the future change. It is apparent that our societies and economies should prepare for such evolution.

While your supermarket still cares for volume and price discounts, repeating the 80’s routine, …or which shelf to book with which FMCG company for incremental revenue, there are companies (like Kroger) who care for the consumer and how to serve their needs.