Loading
  • Twitter
  • Facebook
  • Linkedin
  • Pinterest
  • Gplus
(0030) 6946863154
tasospagakis
  • Home
  • About
  • Portfolio
  • Ideas
  • Contact
  • Menu
Home
creativity-kills

Creativity kills …all bad ‘deceases’

Creativity should be the most-frequently repetitive word in the business world. From people that haven’t tried for it.

Creativity in products, markets, people’s management, company culture, Monday morning breakfast with employees.

Those that repeat it so much, don’t mean it; they use it in ‘hype’; they are faking it because it always implied that Creative=Good.

Sure, Creativity can be learned. It can be a solution to success. It is easily measured (determined) in real practice. But there’s no (some %) partial creativity and whole creativity. Either you’re in it, or not!

The enemies of Creative mindset, framework and output are :

  • All mediocre, fearing, incompetent people.
  • School teachers following 100% the ‘curriculum’.
  • Parents that tell you what should you become.
  • All governing officers in public and private sectors above the age of 50 years old.
  • Political leaders who’re looking into opinion polls’ cross-tabulation.
  • CEO’s who are agoraphobic, but political animals.
  • Financial teams looking at life through the lens of excel.
  • Advertisers and Brand managers who don’t know their audiences and fear of risk-taking.
  • Agencies who exist for Client’s ‘yesmanship’.
  • e-Commerce teams who haven’t gone out of their office once.
  • Voters of old-fashioned, lazy, dirty cities.
  • Our neighbour for not cleaning his part of the street from garbage.

It’s impossible to explain creativity. It’s like asking a bird, ‘How do you fly?’ You just do.


Creative minds have broken the rule of ‘Logos” and ‘Eros’. In the last 5-6 years, they avoid the corporate life and career. They recognize companies’ complacency (yes, it shows on the outside). They try to create their own future. Even there, they can’t work with boring, play-safe, know-it-all people.

If you do a good reading (and googling) the Fortune500 all have -more or less- a creative Brand and Culture.

This explains (conceptually) why you feel you live in a retarded world.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Pages

  • Blog
  • Contact
  • Cookie Policy
  • Error 404
  • Footer Template
  • Home
  • Privacy Policy

Categories

  • Branding
  • Events
  • Ideas
  • Most Recent
  • Storytelling

Archive

  • January 2019
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • October 2017
  • September 2017
  • May 2017
  • February 2017

Subscribe

Stay connected and Get my latest ideas

4 + 2 = ?

About |  Contact | Terms

© 2018 Tasos Pagakis  & Angel

Big Data, Big Impact big-data-big-business Green-european-foundation Green European Foundation
Scroll to top

This is a notification that can be used for cookie consent or other important news ;)

OKLearn more

Cookie and Privacy Settings

How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visist to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
This site uses cookies: Find out more.