Crisis response expertise

Execution: 2007-2018
Customers: Corporate affairs teams
Task: Crisis preparedness and Crisis-response activations

Task

Through my years in PR and in-house I’ve led, planned, written special issues’ strategic response campaigns for crisis on Health & Safety, Employer brand, Restructure companies, Bribery allegations, Interceptions, EU anti-monopoly law, EU betting market, Hexavalent chromium in river, Food contamination, Local communities vs. private investments, Energy infrastructure, Defense and briberies, Ballast water polluting sea. 

Value-add

I introduced crisis preparedness mindset and special workshop to organizations, to protected my customer interests at best, while sharing knowledge from other industries, helping them improve their issues planning and reactive messaging ways of working.

88

Crisis-response preparedness workshops

Additional Info

The modelling approach was used for cases in ICT/Telecom, Food, Maritime, Energy, Financial, and Internet privacy and security.

Learnings: Help companies act as transparent, truthful, and trusted partners of society, Be prepared in sensitive and business-continuity issues across the company, monitor media trends and Brand goodwill perception.

Skills acquired: Crisis and stakeholder actions planning, Spokesperson media training, PR & Media relations, Reactive statement planning.

42

‘Heavy-lift’ crisis cases

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